One source.
Every channel.
Hydraflow keeps your products, inventory, customers and orders in sync across every marketplace and storefront — automatically, in real time.
ZALORA
Multi-channel selling shouldn't mean multi-channel headaches
Most teams don't need another tool — they need their data to stay in sync.
Overselling
You sold 3 units on Lazada but only had 1 in stock. Again. Customer complaints are piling up and your ratings are slipping.
Stop overselling →Manual syncing
Your team spends hours every day copying product data and stock levels across four different platforms by hand.
Automate the busywork →Data silos
Your ERP says one thing. Shopify says another. You never actually know your real inventory count across channels.
Get one source of truth →Connect once. Flow everywhere.
Your ERP or storefront is the source of truth. Hydraflow distributes PICO data out to every channel — and pulls orders back.
Every PICO flow, in one place
Products, Inventory, Customers and Orders each get their own managed flow — bidirectional, monitored, and always on.
- Push products & inventory from Odoo/NetSuite to every channel
- Pull orders & customers back into your ERP automatically
- See the live status of every flow at a glance
| Flow | Status | Records | Duration |
|---|---|---|---|
| Products: Turn14 → Odoo + Shopify | Success | 25 | 1m 27s |
| Inventory: Odoo → Shopify | Success | 10 | 4.2s |
| Orders: Shopify → Odoo | Success | 3 | 6.5s |
| Customers: Shopify → Odoo | Success | 3 | 4.4s |
| Products: Turn14 → Odoo + Shopify | Success | 25 | 1m 28s |
Watch it run — every sync, logged
No more guessing whether the data made it. Every execution is recorded with records moved, duration, and status, so you can prove sync is working.
- Real-time execution history across every channel
- Automatic retries and failure alerts
- Filter by status, channel, and date
One inventory truth, allocated per channel
Aggregate stock across locations, then decide how much each channel can sell. Overselling stops because every channel sees the right number.
- Aggregate stock across warehouses and locations
- Per-channel allocation so no channel oversells
- Low-stock alerts before you run out
| Channel | Allocated | Reserved | Available |
|---|---|---|---|
| Shopify D2C | 14,200 | 320 | 13,880 |
| HKTV | 6,500 | 90 | 6,410 |
| Lazada SG | 4,800 | 140 | 4,660 |
| Zalora | 3,200 | 60 | 3,140 |
PICO — the four flows that run your business
Connect your ERP or Shopify as the source of truth. Hydraflow distributes to HKTV, Zalora, Lazada, Wayfair and more — in real time.
Products
SKUs, attributes, images & multi-language content — managed once, pushed everywhere.
Inventory
One aggregated truth, allocated per channel so nothing oversells.
Customers
Customer records flow from every channel back into your ERP, deduplicated.
Orders
Marketplace and storefront orders land in your ERP, ready to fulfill.
Two ways teams run on Hydraflow
Hydraflow as your sync layer
You run Odoo or NetSuite and sell on 3+ channels. Stock levels drift out of sync and your team drowns in manual updates.
Hydraflow connects to your ERP as the master and pushes real-time PICO data to every channel automatically.
Hydraflow as your PIM
You're scaling fast but don't have an ERP yet — products live in spreadsheets or directly in Shopify.
Use Hydraflow as your central product hub: manage everything in one place and push to every channel from there.
Simple, transparent pricing
Scale as you grow. Cancel any time.
Lock in founder pricing forever
Be one of the first 50 partners. Get Merchant for $88/mo or Brand for $288/mo — locked for life.
Claim Founding Partner SpotReady to get in flow?
Start your $8 Test Drive today. No long-term commitment. Cancel any time.